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Don’t tell colleges what they already know about themselves, such as the number of books in their library or the fact that they have dining halls open 24 hours a day.
Personalize it, and be specific about identifying why each college is a good fit for you.
Colleges care why students put their college on their list, and many colleges incorporate the “why? While most students find themselves having to write a variety of essays for different colleges, typical students will focus almost exclusively on the Common Application essay or a college’s Personal Statement.
The University of North Carolina at Wilmington got so tired of students saying they wanted to come to Wilmington for the sunny climate that a few years ago their prompt was: “Tell us why you want to come to UNC Wilmington, besides the beach!
Students really need to take the time to research what makes the school they are applying to special –- for them.
They then need to mention those aspects in their applications.