Unfranchise Business Plan

Unfranchise Business Plan-18
If you still think the ratings on the BBB can be trusted, watch this 20/20 investigation from ABC news.Red Flag #10: They brag about the fact that they’ve been around for 25 years, so that automatically gives them credibility as a legitimate business. Garbage, unethical companies can survive for dozens of years, this is just terrible logic but people eat it up.

Red Flag #11: The recent federal lawsuit against Market America.

From Wikipedia: In a 2017 federal lawsuit, two distributors accused the company of violating the Racketeering Influenced and Corrupt Organizations Act and California state law.

Sometimes the presenter (JR Ridinger is even guilty of this) will contradict themselves in the same speech.

“It’s SOOOOOO easy guys, it’s a no brainer, any dummy can do this business” and then a few minutes later “You really need to work hard to succeed at this business, you can’t just sign up and expect to make money.” Okay, so which is it, easy or hard? Obviously, the “easy” comment is to entice new recruits, and the “hard” comment is to cover their butts when people start realizing they aren’t making any money.

Just a little background, Market America is an MLM that has been around for over 25 years, and started by JR and Loren Ridinger (JR Ridinger was previously involved in Amway). They have Youtube videos of their conferences from about the last 5 years or so, and I have watched all of them (I usually multi-task at the same time, I’m not insane! And the following is a list of observations that I’ve come up with, that I hope may enlighten others. “convert your spending into earning” is more like “convert your spending into more spending.” At the national conferences (MAIC and MAWC), MA shills hop around on the stage insisting you have nothing to lose, because “you’re spending money on it anyways”, then yell “do you get it? ” What they conveniently don’t highlight is the fact that they advertise hundreds of other products that you DON’T currently buy, but will ABSOLUTELY NEED in your life, and people eat it up.

They also own (purchased from Microsoft in 2010) and the business is really a collection of market areas: They call it the “Unfranchise” business, because (they claim) it’s like a franchise, but without all the negative things that come with a franchise (like high franchise fees, risk, etc). In addition, there’s the 9 startup fee, annual renewal fee, monthly maintenance fees, required business volume (BV) purchases, recruiting materials, conference/travel fees, training fees, and more. #worthit From Wikipedia: Market America distributors are eligible to earn money from product sales commissions and recruiting new members to their sales team.

A search for “shopping annuity” immediately brought up Market America.

You may have heard of it from John Oliver’s segment on MLMs, MA is one with the crazy guy coming out with pyrotechnics and jumping around yelling about Dymarips (pyramid backwards) and yelling at a cardboard grave. why WOULDN’T you want to make money off of what you’re already spending?

I could talk so much more about this but maybe I’ll save it for another time.tl;dr: Market America is no different than the other MLM companies.

Their own marketing materials are full of deceptive tactics and contradictions if you are really paying attention.

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