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Parents are easily duped into believing that there is no harm in allowing their children to watch such television shows and movies; producers argue that their movies cannot influence human behaviour.—- Such reasoning misleads consumers, since teenage minds are susceptible to what they watch on television.
A number of incidents have been noted where a teenage student carried a handgun into school and used it on his fellow students.
Teenagers in an effort to become “cool” too are copying and aping what these artists are doing on television.
This has affected and influenced teenage behaviour negatively.Youth in sense represents the age group between 13 and 20.The outcome of media influences has largely been negative, especially since the above forms of media have negatively influenced the behaviours and sexuality of the teenagers (Stern and Handel, 2001).Certain types of music for example hip-hop music, glorifies advocates for violence.Many artists need to capture or appeal to a certain target audience and thus they rap about killing, guns, violence and debasing women.The power and presence of the media ensures that what is seen, heard and experienced in and through the media influence the behaviour of teenagers whether they are conscious of it or not.It is clear that media is the one thing that is almost inseparable from the lives most teenagers. Faced with a multitude of choices and challenges, they often look for direction and guidance on how they can live their lives in today’s society (Fox, 1999).Media Influence on Youth Behaviour Media has taken center stage in influencing the behaviour of teenagers.Most teenagers spend hours on the end watching television, playing video games and socializing on the internet on social networking sites such as Facebook, Twitter, and My Space.Poyntz (2006) reports that most violent movies are rated PG-13.PG-13 implies that a program or movie is unsuitable for viewers under the age of 13 but a close view of the movies suggest that they are only suitable for adults.