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In love with the outdoors, they want to enjoy the beauty and serenity of nature their own backyard—but don’t have the time or skill to do it for themselves.
The next step is to outline your ideal customer as well as the actual and potential size of your market.
Target markets—also known as personas—identify demographic information like: If your target market is too broad, it can be a red light for investors.
Worse, fuzzy goals won’t inspire confidence from investors.
Nor will they have a profitable impact on your business.
In addition to big numbers that encompass the ; meaning, local numbers or numbers that apply the grand total to your specific segments.
Landscapers Inc.’s ideal customer is a wealthy baby boomer or a member of Gen X between the ages of 35 and 65 with a high disposable income. They’re a working professional or recently retired.
A mission statement is your business’ reason for existing. it’s about They should be rallying cries around which the heart and soul of your business turn. Don’t worry about making your company history a dense narrative.
Instead, write it like you would a profile: Then, translate that list into one or two paragraphs (see below). These goals must be SMART: specific, measurable, achievable, realistic and time-bound. When your objectives aren’t clearly defined, it’s hard for employees and team members to work towards a common purpose.
Landscape Inc.’s mission is to change the face of our city through sustainable landscaping and help you create the outdoor living space of your dreams.
Founded in 2019 by sisters Sherry and Shelly Smith, we have over 25 years of combined landscape-architecture experience.