Taylor Swift Research Paper

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And (2) gives insight in a social structure of the group: she can be seen as a master (Becker, 1963).

In addition, we received information from the fanpage Taylor Swift to gain more inside information about the fandom.

As stated before, we have to study digital environments in order to understand the functioning of this group.

The problem with this approach is that we will only see what is on the screen, and this can be misleading (Varis, 2014).

In this case, the online and offline world are very closely connected and there is barely any barrier between the two.

Another important way in which we will gather our data is by conducting interviews with members of the Swifties.The main data consists of our online observations of Swifties on different platform.In short, we will use the information of individual fans as well as information from fan sites or fanbases.We use cookies to make interactions with our website easy and meaningful, to better understand the use of our services, and to tailor advertising.For further information, including about cookie settings, please read our Cookie Policy .In order to research this social group, digital ethnography is required, since the members of the group mainly operate and communicate online.The sphere in which the fandom operates will be our main source of information.The Swifties are the loyal fanbase behind her and they can be considered a social group.This article will provide an introduction to the Swifties and its functioning and will connect the group to important themes such as superdiversity and neoliberalism.She was, an instant success, with her first album reaching 39.000 sales in just one week.It didn’t take her very long to become a strong force in today’s pop culture.


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