And (2) gives insight in a social structure of the group: she can be seen as a master (Becker, 1963).
In addition, we received information from the fanpage Taylor Swift to gain more inside information about the fandom.
As stated before, we have to study digital environments in order to understand the functioning of this group.
The problem with this approach is that we will only see what is on the screen, and this can be misleading (Varis, 2014).
In this case, the online and offline world are very closely connected and there is barely any barrier between the two.