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Social media platforms like Facebook, Linked In, Twitter and even Instagram provide venues for prospective customers to see the positive experiences others have had with a company.Additionally, if a solar company can cultivate engagement from current and past customers on social media, their likes and comments can catch the attention of their friends and family— who might turn into that company’s next customers.
Remarketing can deliver targeted ads to individuals who have previously visited a specific website, helping to keep that company at the top of their minds.
Additionally, there are a variety of ways to encourage visitors to enter their email address on a solar company’s website so companies can use email marketing to keep their interest and showcase what makes that company a great choice.
We explain the value offered by different digital marketing options and highlight concrete strategies to make the most of each.
The recent documentary, Before the Flood, by Leonardo Di Caprio, has taken the world by storm by highlight the impact that human activities have on the environment.
That’s why digital marketing is a powerful tool for solar companies to connect with customers.
Solar installation companies must be sure to put thought into their online presence to avoid missing out on prospective customers.Social media is also an excellent venue for connecting with customers.Studies show that people are more likely to trust a product or company when they see social proof—in other words, if they see that others like and respect something.This data means companies don’t need to have all the answers to get started with digital marketing.Companies can try new things and refine their digital marketing strategies based on what works and drives traffic and what doesn’t.Google Analytics provides a significant amount of information about visits to websites— from the number of visitors and how they arrived at a site to their general geographic location.Likewise, digital ads can track impressions (views) and clicks and many email services will allow companies to track open rates and click through rates (CTR) as well.Over-extraction of coal in various parts of the world has resulted in the massive clearing of land, and the ripple effect of this action is an atmospheric oxygen and carbon dioxide imbalance.Deforestation has also been proven to be one of the leading causes of desertification.These are just a few of the many reasons solar companies should invest in digital marketing: One of the main reasons a strategic online presence is essential to solar marketing is that it allows solar companies to connect with customers right when they are seeking answers about going solar.A solar installation company’s website is the central element of a strong digital solar marketing strategy.