Reseller Business Plan

They think about price because that's all they ever see.

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AMT provides both computer products and services to make them useful to small businesses.

We are especially focused on providing network systems and services to small and medium business.

Our main management divisions are sales, marketing, service, and administration.

The service department handles service requests, support, training, and development.

We need to offer a real alliance that includes such intangibles as confidence, reliability, and knowing that somebody will be there to answer questions and help at the important times.

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Our support services, with which we hope to capture market share will include such services as; training, upgrade offers, installation services, network configuration services, etc.

We currently depend on newspaper advertising as our main way to reach new buyers.

As we change strategies, however, we need to change the way we promote ourselves.

We need to effectively compete against the idea that businesses should buy computers as plug-in appliances that don't need ongoing service, support, and training.

Our focus group sessions indicated that our target home office markets think about price but would buy based on quality service if the offering were properly presented.


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