Planning your mix requires thorough research and development of an approach that will be strong enough to sustain competitive activity.
You need to develop your marketing plan with a clear understanding that the mix is a key element of your plan; developing a successful marketing mix is necessary to your small business growth and success.
Yes, it is a challenge to commit the time and resources but it is also a core activity for a successful small business strategy and business plan.
Also, remember that your planning process is evolutionary (not static); you need to keep updating, adapting and changing with new and changing customers, services, competitors, suppliers and the environment you operate in (your marketplace).
If marketing is not your core strength, or if you don't have enough staff to commit to developing your marketing efforts (and acting on the plan), outsourcing your marketing strategy and implementation will allow you to concentrate on developing your business.
Marketing Plan Examples For Small Businesses
Start with a marketing plan that includes the necessary research, strategy development and implementation action plan.
Sales Plan: The primary goal is business-to-business sales growth of 10 percent in year one of a three year plan and an increase of 8% profitability.
Use this example of a marketing mix to build your own plan.
During start–up you need to develop your marketing strategies to grow sales; for example, you might want to use a market penetration pricing strategy to build sales quickly.
During mid–cycle, you need to grow your customer base (often through lead generation) and that need requires different marketing strategies, such as cold calling on prospective clients, email marketing, newsletter and blog sign ups and distribution (all to grow your list of prospects).