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Sales and marketing specialists should look at the market potential of the ideas.
Promising ideas go forward for commercial and technical assessment.
Ask colleagues from sales, marketing, technical services, manufacturing and finance to form a temporary project team.
If development costs look likely to increase, the team may have to prioritize work on new features and revise the specification.
Testing the new product in the market before it moves into manufacturing can help to minimize the risk of costly mistakes.
You may decide to launch the product on a small scale in one sales region before committing to a full launch.
Prepare any product advertisements, website pages, press releases and e-mail communications for launch day.
Solved by: All Essay Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. Then develop the segmentation, targeting, and positioning strategy for marketing the new product.
Be sure to discuss: The overall strategy; why are segmenting, targeting and positioning useful methodologies.
The process begins with generating ideas for completely new products or improvements to the existing range.
Suggestions and ideas can come from many sources inside the company, including your sales force, your technical team, your marketing department and any employees who are in regular contact with customers.