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Competitive Analysis What other businesses are in the proposed area?
It should catch the reader's attention and entice them to explore the rest of the plan.
An executive summary includes things like a mission statement, proposed concept, how you will execute on the plan, overview of potential costs, and the anticipated return on investment.
Investors expect to see a breakdown of how you plan to spend their money in the first year, as well as a comparison of the anticipated costs and projected revenue.
There are a few major elements you should be sure to include in this section.1.
Location Analysis In most cases, aspiring restaurant owners don’t have a specific location selected before they create and pitch the business plan, so focus on the general area or city you plan to open the restaurant and why you chose that specific area.
Be sure to include things like growth of the local economy, major citywide events, and infrastructure projects nearby.Identify specific tactics you will rely on before and after the restaurant is operational.Perhaps you will rely more on public relations and advertising before the restaurant opens and then pivot to social media, loyalty programs, building a customer database, and four-wall restaurant marketing once the business is operational.Going forward without one can make the messy world of restaurant opening much tougher to navigate.Restaurant business plans are also crucial for securing potential investors.The business plan shows them that you’ve thought through every expense and every possible scenario: It provides them with a complete description of your plan – and why and how it will succeed.The executive summary is the first section included in any business plan.In most cases, opening a new restaurant requires attracting some outside capital from hospitality investors or people who want to be your silent partners.Before they invest in your dream, they need to buy into your vision.Describe the existing conditions in the market sector that your restaurant will exist in, as well as in the specific location or area that you plan to open the restaurant.This section should cover things like the growth of the local economy and industry, existing restaurants in the area, ongoing or upcoming infrastructure projects, nearby business and residential areas, and average foot and car traffic counts in the area.1.