Some writers may create drafts quicker than others, but most of the time when this happens the writing quality suffers. What’s the point of creating content if people can’t relate, especially on an emotional level?
And, more importantly, what does sloppy writing say about a company, or that “quick writing” leader’s thought process?
Ghostwriters help companies and personalities build brand awareness faster. Rather than an executive allocating time to publish quality stories once a quarter – or month, if they’re lucky – hiring a reputable ghostwriter can speed up the process of getting your brand’s story out there.
Leaders have to manage company business; ghostwriters only have to write.
Getting thoughts down clearly in writing is difficult.
When leaders struggle with the written word, it’s then up to the marketing or sales departments to translate a company’s messages to the public.
Remember: we’re not focusing on the typical idea of a ghostwriter that is common within the book-publishing industry; we’re focusing on the ghostwriters for any type of business or personal brand-building content, including the holy trinity of content development: Here are the top five benefits of using a ghostwriter.
Ghostwriting is a huge time saver for C-level execs, especially those in bigger companies where tasks are multiplied drastically.
It’s a psychological thing, also; when big writing hours are scheduled, many – even the best of writers – will do whatever is needed to not actually write.
Writing is a profession, though many companies fail to hire professional copywriters or editors.