Once you know what your business does better than anyone else, make sure your customers know about it.
Traditionally, customers shop at stores to find the products they want.
For example, you could decide to: Create a table or chart that provides an estimate of how much of your total marketing budget you plan to spend on each media type.
In another table or chart, detail how much of your time you plan on spending on each.
No matter how meticulously you have planned your marketing strategy, something unexpected can come your way.
What you can do is consider some possible "surprises" that might happen and write down how you would handle them.Try our free Marketing Plan Template to get started!Developing your marketing plan will help you identify aspects of marketing that are easy to overlook.Before you develop your marketing plan, research the potential market for your product or service.Use the numbers, facts and findings to back up statements in your marketing plan.Similarly, we often assume that we need to go out to a specific location for services like a massage or a haircut.However, there is nothing that dictates how you should serve your customers.It is important to provide statistics, analysis, numbers and supporting facts that can show the reader there is a demand for your product or service.When developing a general profile of your customers, you might want to define them by: For example, a clothing manufacturer may consider a number of possible target markets: toddlers, athletes or teenagers.It is important to use facts and numbers to show how your business will be profitable.Before you sell something, you need to know who you are selling to.