CHAPTER EIGHT: Part B – This is where you discuss why your business exists or should exist, what you hope to accomplish, and what you actually stand for. If YES, here’s an in-depth guide and sample template on how to write a workable mission & vision statement for a business.
A vision and mission statement are some of the most important requisite for business success and sustainability, but unfortunately, most entrepreneurs and small business owners run their business without these two thing out of ignorance.
Of course, without a destination, you can’t plan a route.
Before we discuss the steps involved in developing a mission statement for your business, let’s look at the components of a mission statement and why you really need a mission statement for your business.
A mission statement This is a brief statement that states the important goal or purpose that your business is poised to achieve.
In other words, it’s a single sentence stating why your business exists in a convincing manner.
It’s the true purpose of your business and that purpose is reflected in the mission statement.
Without a strong mission statement, you don’t have a true business.
Avoid one that is bland, generic, uninspiring, or unreasonable.
An example of a good vision statement is that of Amazon:2.