It’s also important that each of your CTAs be unique – especially if you are using multiple CTAs on one page.
No matter what your mission is, you’ll benefit from the ability to capture your audience’s attention and persuade them to follow up. You may not have a free car, but you now have the tools to write a successful, effective CTA.
A Call-to-Action (CTA) is a button image, graphic, or line of text that prompts your visitors, leads, and customers to take a specific action.
For example, your goal is to have someone download your e Book.
First, be able to answer the question about what someone will learn or gain from reading it.