Section 6: Your Offers Offers are special deals you put together to secure more new customers and drive past customers back to you.Offers may include free trials, money-back guarantees, packages (e.g., combining different products and/or services) and discount offers.
Your Executive Summary will be helpful in giving yourself and other constituents (e.g., employees, advisors, etc.) an overview of your plan.
Section 2: Target Customers This section describes the customers you are targeting.
To help you succeed, use this proven marketing plan template, and the information below details the 15 key sections you must include in your marketing plan.
Section 1: Executive Summary Complete your Executive Summary last, and, as the name implies, this section merely summarizes each of the other sections of your marketing plan.
Think about what customers buy before, during and/or after they buy from your company.
Many of the companies who sell these products and/or services could be good partners.For example, if every one of your customers referred one new customer, your customer base would constantly grow.However, rarely will you get such growth unless you have a formalized referral strategy.As such, having the right online marketing strategy can help you secure new customers and gain competitive advantage.The four key components to your online marketing strategy are as follows: Section 10: Conversion Strategy Conversion strategies refer to the techniques you employ to turn prospective customers into paying customers.Will they buy from distributors or other retailers? Think through different ways in which you might be able to reach customers and document them in this section of your marketing plan.Click “next page” below for sections 6 to 10 of your marketing plan or or here for the proven marketing plan template.For example, Fed Ex’s USP of “When it absolutely, positively has to be there overnight” is well-known and resonates strongly with customers who desire reliability and quick delivery.Section 4: Pricing & Positioning Strategy Your pricing and positioning strategy must be aligned.Section 3: Unique Selling Proposition (USP) Having a strong unique selling proposition (USP) is of critical importance as it distinguishes your company from competitors.The hallmark of several great companies is their USP.