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Leading professionals know that looking forward drives growth.
Now that you’ve spent time examining your "why" and the legacy you'd like to leave behind, we'll discuss in detail how to craft your vision and mission statement.
Google’s mission statement is a great summation of what the company does: “to organize the world’s information and make it universally accessible and useful.” Here's Microsoft's: “We believe in what people make possible.
With this, you'll have a blueprint for success and a target on the horizon to strive for.
Your mission statement is a set of words that defines and communicates the purpose of your business.
So take a moment to think of/list the core values that are important to you that are expressed in your business.
Here are some sample values that might be important to you and the way you do business that you may want to use when you write a mission statement: It might be helpful to focus on your business's core competencies when you're considering which values are worthy of being a part of your mission statement.
Besides directing your business planning, you want your mission statement to be front and center in the minds of everyone who works in your business and be communicated to customers and/or clients.
As the statement of why your business exist, it's also the statement that explains to them why they would want to do business with you.
to embrace the human spirit and let it fly."Tesla: "Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible."Facebook: "Founded in 2004, Facebook's mission is to give people the power to build community and bring the world closer together.
A company vision statement is an important part of a business plan's overview.