Business Plan For A New Product

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The executive summary should be no more than two pages long, with brief summaries of other sections of the plan.

See How to Write the Executive Summary of the Business Plan to get you started.

The business plan template below is broken into sections as described in the table of contents.

Each section of the template can be copied into a Word, Excel or similar office document by selecting the text and using copy/paste.

A standard business plan consists of a single document divided into several sections including a description of the organization, the market research, competitive analysis, sales strategies, capital and labor requirements, and financial data.

The resulting document can serve as the blueprint for your business and be supplied to financial institutions or investors if debt or equity financing is needed to get your business off the ground.

The executive summary goes near the beginning of the plan but is written last.

It provides a short, concise, and optimistic overview of your business that captures the reader's attention and creates a need to learn more.

You can turn to How to Write the Competitors Analysis Section of the Business Plan for help.

The Target Market description and Competitive Analysis portions can be two separate sections in the plan or combined as shown: A description of how you intend to entice customers to buy your product(s) or service(s), including advertising/promotion, pricing strategy, sales and distribution, and post-sales support if applicable.

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