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For more information on the hyphen business mentioned above, take a peek at the research paper “Metamorphic Robustness Testing: Exposing Hidden Defects in Citation Statistics and Journal Impact Factors”.
“A software engineering field-wide study reveals that the higher JIF-ranked journals are publishing a lower percentage of papers with hyphenated titles,” wrote Zhi Quan Zhou et. “Our results challenge the common belief that citation counts and JIFs are reliable measures of the impact of papers and journals, as they can be distorted simply by the presence of hyphens in paper titles.” The research done by Zhou and crew suggests that research papers and journals are all but ignored once their title contains too many hyphens.
Simple, easy-to-consume titles on papers are cited most often.
We experience this in writing articles here on Slash Gear every single day, too.
For drawing in readers, crafting an appealing title has just as much value as the entire rest of the article – maybe even more.