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Not the power to brainwash overnight, but the power to create subtle and Without advertising, the media (including newspaper, television, and radio) would be much less vigorous.Advertising provides revenue for commercial mediums, which would otherwise need to be funded by the actual consumer of these mediums.However there is a rising concern about some companies using unethical methods of advertising which is having a harmful effect on the society.
One of the major criticisms received by advertising is that it forces people to buy things they don’t really need, often projecting negative emotions such as fear, anxiety of guilt upon the consumer (Engel).
It is claimed that advertising plays with our basic human emotions and takes advantage of them, using them as merely another technique to sell goods or services.
Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior.
We are not born with the attitudes for which we hold toward various things in our environment.
Argumentative Essay For this assignment, write a five page essay in MLA format using double-spaced, Times New Roman font.
Please submit the final draft in at least two forms. I would prefer to receive a hard copy of the final draft, but I will accept an e-mailed copy if you do not have access to a working printer.
“Advertising is far from impotent or harmless; it is not a mere mirror image.
Its power is real, and on the brink of a great increase.
On the contrary, some people are of the opinion that advertising helps in increasing awareness about a company’s product or services.
People get to know about company’s new offerings easily through advertising.